Around the Bluegrass: Louisville City FC Unveils Logo


The newly announced Louisville City Football Club unveiled their new logo yesterday, after holding a design contest through their website and getting an instant negative response from people on twitter about the original logo.

The new logo is much sleeker, although it doesn’t follow one of the primary components required of the entries, which was to have purple remain as a main color. It was designed by Michael Manning of New Albany, and does keep the barrel, the symbol of the city (the Fleur de Lis) and the new touch of the skyline, and will make a nice looking crest to go on the jerseys.

Louisville City FC is a technical relocation of Orlando City Soccer Club, who will be moving to Major League Soccer for the 2015 season, and LCFC will be taking OCSC’s spot in the third tiered USL Pro league, as well as will be affiliated (like the Hot Rods are to the Tampa Bay Rays) with Orlando City.

The Lions, as Orlando City is called, currently (and will continue) to implore purple as their primary color, which makes all the sense in the world for Louisville City to use. The team will play at Slugger Field, home of the Louisville Bats (who are also purple), and purple is the combination of blue and red.

While there are versions of the logo with purple as the color, the “official,” one tweeted above (from LCFC’s official twitter account) is the one we are going to go with, is still odd to me why they used blue. (Although, the combination of the blue and gold make it look purple towards the bottom.)

The team is set to kick off April 2015, and just like with the new Bowling Green Bandits, we will be sure to bring you coverage and news for Kentucky’s soccer club this coming spring!